Leadership bios

Crystal Hyde, Principal, CPC


Crystal founded Scout Public Affairs to offer clients strategic counsel to improve their external relations and ultimately their reputation.

Crystal has provided strategic counsel to senior executives and politicians throughout her career. Working as a trusted advisor to a senior cabinet minister at Queen’s Park, she quickly became adept at rapid issues management and navigating the delicate world of politics and public opinion.

C-Level executives and politicians have relied on Crystal’s media coaching to deliver concise, effective communications to their staff, consumers, voters, partners and the media. Her expertise in reputation management includes proactive positioning and reactive crisis management, both critical elements of building and protecting a reputation.

Crystal is a Certified Professional Coach (CPC), a graduate of Queen’s University where she studied political science, and Durham College where she discovered her love of public relations.

Faye Roberts, Principal


Faye founded Scout Public Affairs after spending more than 17 years working in Corporate and Public Affairs at General Motors Canada – Faye brings knowledge of Corporate Affairs that few businesses ever get to access. 

Faye's career at General Motors included a pivotal role as Director of Government Relations, a key member of the leadership team that secured the integrated package of assistance from the Ontario and Canadian Governments in 2009 allowing the company to restructure.  

Faye also worked in the public affairs branch at both the federal Department of Indian Affairs and Northern Development and the Department of National Defence. Faye has extensive government relations experience that spans tax and trade issues, environmental and global climate change, natural resource and regulatory issues.

Faye holds a Master of Science from the University of Edinburgh, Scotland where she studied European and International Politics after receiving a Rotary Foundation Scholarship. She also holds a Bachelor of Arts, Honours from Queen’s University.

Our Experience:

Scout has over three decades of global experience at some of the world’s biggest brands, including BlackBerry and General Motors. We have delivered campaigns across North America with proven results.

In 2015, we established Scout Public Affairs Inc., to partner with organizations to deliver high value insights and communications expertise to help teams develop, help executives strengthen their leadership skills and re-energize teams to meet their organization's unique business goals through thoughtful corporate affairs tools and techniques.

Scout offers interim Corporate Affairs VP services and strategic counsel to partner with organizations to effectively navigate periods of change. 

Our principals are strategic thought partners who work directly with the team and leadership team. There are no juniors or boxed templates - we become dedicated, trusted members of your organization focused on achieving our collective goals.

Our Approach:

We take communications to the next level by offering a fresh perspective combined with years of experience in the field. We quickly see opportunities, identify gaps and avoid pitfalls to help you reach your goals. We have worked for companies and governments with hundreds of years of history, and thousands of lessons learned. We partner with clients to deliver custom communications strategies to enhance and protect brands and reputations.

Our Mission:

To partner with leaders and organizations to develop teams and improve their effectiveness by applying proven communications and corporate affairs expertise to achieve business and personal objectives.


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